Based in Hong Kong Paul Chui leads Willigent's marketing and business development efforts in Southeast Asia. Chui has over fifteen (15) years of experience in marketing and business development and has a diversified background ranging from aviation to high technology products. Chui's accomplishments include establishing two regional headquarters for U.S. based companies prior to joining Willigent. Chui is a recognized member of "Public Forum" a consulting platform for the Hong Kong government.

Chui has a Master's degree in Business Administration from Hong Kong Baptist University and a Professional Certificate in Chinese civil and business law from Tsinghua University.