Carol Somer directs Willigent's strategic marketing and communications efforts, and serves as a key liaison to media, customers, partners and investors.

During a successful 25-year professional career, Somer has developed strong customer champions and exceptional relationships with journalists, thought leaders, professional and advocacy organizations, and government figures. She has succeeded in translating complex technical jargon into language that propelled sales, and developed and managed revenue-generating strategic relationships. Her efforts have helped to create leadership reputations for individuals and organizations in diverse sectors.

As director of corporate communications for several advanced technology firms, Somer was instrumental in positioning them as leaders in their respective fields; all were acquired by public companies. They include APACHE Medical and Bridge Medical [both now part of Cerner Corporation (Nasdaq:CERN)], jeTECH DATA SYSTEMS [now part of ADP/Automatic Data Processing, Inc. (NYSE:ADP)], and Health Data Sciences [now part of Per-Se Technologies, Inc. (Nasdaq:PSTI)].

As principal of CBS Communications, Somer has provided counsel to such groups as the National Patient Safety Foundation and the National Alliance for Health Information Technology, and the San Diego World Trade Center. She has also served B2B clients in diverse verticals at ad agencies and PR firms on both coasts.

Earlier in her career, she worked as a PR officer at Boston (University) Medical Center—later returning as a media relations consultant—and studied journalism at BU's School of Public Communications. A member of the Public Relations Society of America and the National Press Club (associate) for many years, she is currently a member of the Society for Healthcare Strategy and Market Development, and TiE.